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6 Dec 2024 • Podcasts, Practice Management, Marketing and Design

How to be more creative with Les Jones

Les Jones, Creative Director at Practice Plan shares his top tips for boosting creativity at home and in the workplace. What you’ll hear: What is creativity? Stimulate ideas by challenging and alternatives Quantity vs quality…

27 Mar 2024 • Podcasts, Practice Management, Marketing and Design

Dental business coaching with Rose & Co

Les Jones, Creative Director at Practice Plan is joined by Kevin Rose, Dental business coach at Rose & Co. Kevin shares his philosophy of developing dental practices by emphasising both human touch and digital results.…

6 Oct 2023 • Podcasts, Practice Management, Marketing and Design

Should you utilise your team or outsource your marketing?

Les Jones, Creative Director at Practice Plan catches up with Hayley Irons, Director at HI Marketing Ltd to discuss the differences and benefits of utilising your dental team to manage your marketing or wether its…

31 Aug 2023 • Podcasts, Marketing and Design

Where to start with marketing in your dental practice

Les Jones, Creative Director at Practice Plan is joined with Hayley Irons, Director at HI Marketing Ltd to discuss all things marketing related, from where to start and what the average returns are. What you’ll…

7 Jul 2023 • Podcasts, Practice Management, Marketing and Design

10 top tips for increasing your word of mouth referrals

Our latest podcast series “Ask the experts” introduces you to all of our Regional Support Managers who are highly experienced and hugely knowledgable about dentistry. To kick the series off we are joined with Amy…

28 May 2023 • Podcasts, Marketing and Design

Marketing and social media strategies for your dental practice

Emma Anastasi, Founding Director of Diamond Dental Staff talks through the importance of having a marketing and social media strategy in place at your dental practice and shares ideas for the type of content you…

20 Aug 2021 • Podcasts, Marketing and Design

The three second brand for your website

Les Jones, Creative Director at Practice Plan shares his top tips for making your website stand out to potential new patients. What you’ll hear: Looking at your website from a patient perspective How do you…

27 Apr 2020 • Podcasts, Practice Management, Marketing and Design

A conversation with Shaz Memon

Les Jones talks to Shaz Memon about COVID-19 business survival planning. After the success of his sell out book, Instagram for Dentists, Shaz shares his insights to support dental practices in navigating through this difficult…

3 Mar 2020 • Podcasts, Marketing and Design

Brilliant video with just your smart phone

Practice Plan’s Videographer Fern Lloyd explains how you can get engaging video content for use on your website and social media channels, using just your smartphone. She covers the different types of videos you can…

18 Feb 2020 • Podcasts, Practice Management, Marketing and Design

The importance of webforms

Les Jones shares his experiences as a ‘mystery shopper’. Posing as a married mum of one who has recently moved and is looking for a dental practice, he completed a web enquiry form for a…

14 Jan 2020 • Podcasts, Marketing and Design

How to apply creativity in your practice

Les Jones draws on his own experience creating and publishing his magazine, Elsie, to share his advice for generating creativity in your practice. He explains how to overcome common obstacles to help you to get…

10 Dec 2019 • Podcasts, Marketing and Design

How to get the best from working with your designer

Nick talks through the important things you need to consider when you’re working with a designer. This should ensure you have the best experience and achieve the desired result with your marketing material.

5 Nov 2019 • Podcasts, Marketing and Design

Advertising is dead – so how are you going to attract new patients now?

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of…

29 Oct 2019 • Podcasts, Marketing and Design

Why your practice should be using social media

Mark Oborn shares his expert advice on how to use social media to help you attract and retain patients. He discusses the benefits of ongoing engagement between appointments and shares examples of the things to…

21 May 2019 • Podcasts, Marketing and Design

The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend.

30 Apr 2019 • Podcasts, Marketing and Design

Cybercrime – what you need to know

Tracy Pound explains the risk of cybercrime to smaller businesses and discusses strategies to minimise the risk to your practice. She also shares advice for you and your team on best practise for keeping your…

9 Apr 2019 • Podcasts, Marketing and Design

How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll…

20 Nov 2018 • Podcasts, Marketing and Design

The digital revolution is coming, is dentistry ready?

Yasmin Allen discusses how dentistry cannot ignore advancements in digital technology. She talks about the importance of workforce strategy and training in order to maximise the potential for digital change within both NHS and private…