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27 Sep 2013 • Marketing and Design

It’s Marketing Time… And This Time It’s Personal!

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could…

13 Sep 2013 • Blog, Marketing and Design

Connect With The Connected!

With social media taking the dental industry by storm, we speak to Brendon Macdonald, Chief Content Officer of ApexHub – a publishing and content creation agency that specialises in providing social media management & solutions,…

23 Aug 2013 • Marketing and Design, Practice Management

How To Recruit More Patients Onto Plans – Part Two

In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting…

19 Jul 2013 • Marketing and Design

Marketing – Don’t Lose The Plot!

Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation,…

14 Jun 2013 • Marketing and Design

Communication – What’s Your Signal To NOISE Ratio?

Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from…

7 Jun 2013 • Marketing and Design, Practice Management

Recruitment and Retention – Short Notice Requires Swift Action!

Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things…

24 May 2013 • Marketing and Design

Marketing – New Patient Sale: Now On!

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is…

1 May 2013 • Marketing and Design

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring…

12 Apr 2013 • Marketing and Design

Practice What You Preach – Marketing On A Tiny Budget

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a…