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13 Feb 2019 • Marketing and Design

What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

17 Jan 2019 • Marketing and Design

Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

23 Nov 2018 • Marketing and Design

Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

26 Oct 2018 • Marketing and Design

How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

28 Sep 2018 • Blog, Marketing and Design

Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

10 Aug 2018 • Marketing and Design

Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

13 Jul 2018 • Blog, Marketing and Design, Practice Management

Exploring the beginning of the patient journey

In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.

2 Jun 2018 • Blog, Marketing and Design

Why Dentists Should Be On Instagram

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million…

30 May 2018 • Blog, Marketing and Design

Managing negative online reviews

Donna Hall shares advice on what to do if your practice receives a negative online review…

9 May 2018 • Marketing and Design

Could your practice signage be costing you patients?

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said,…

6 Apr 2018 • Marketing and Design

The changing brand landscape in dentistry

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about…

2 Mar 2018 • Marketing and Design

Top tips for working with your designer!

Getting the best out of a designer means working in partnership, being prepared to challenge your pre-conceptions and listening to the experts. Practice Plan’s Design Team Manager, Nick Powell shares his list of do’s and…

16 Feb 2018 • Marketing and Design

Brand New

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why…

2 Feb 2018 • Marketing and Design

Feedback Fatigue

A few weeks ago my car went into the garage for some routine work. The work was carried out well, I even had a little video report sent to me by email so that I…

13 Dec 2017 • Blog, Marketing and Design

How in tune are you with your customers’ communication needs?

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…

6 Dec 2017 • Marketing and Design

How and why I rebranded my practice

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time…

4 Dec 2017 • Marketing and Design

Forget Christmas, let’s talk about Easter!

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May…

24 Nov 2017 • Marketing and Design

Are you exceeding your patients’ expectations?

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon,…