Practice Plan Social Media Executive, Jordan Gale, provides useful tips to help Dental Practices embrace video content and overcome their fears.
Why Video Matters for Dental Practices
Did you know that 67% of marketers say sharing videos on platforms like YouTube, Instagram, and TikTok delivers the best return on investment (ROI)? (HubSpot, 2024). But that’s just the beginning!
Here are a few reasons why your dental practice should prioritise video:
• Builds credibility: Showcasing your practice’s authenticity through video can help build trust with potential patients
• Educates your audience: Video is an excellent way to explain dental care tips, demystify procedures, and answer common questions
• Increases engagement: Video content is known to drive higher engagement, reach, and following, boosting your practice’s online presence.
The benefits are clear – it’s time to start using video for your dental practice’s social media. So, what’s stopping you?
Overcoming Common Barriers to Video Creation
You might be hesitant to dive into video content for a variety of reasons. Let’s break down some common barriers and offer practical solutions to help you get started:
• “I’m Camera Shy”: Not everyone feels comfortable in front of the camera at first. A great way to start is by recording voice-over videos or using text captions. Once you feel more at ease, you can begin to feature yourself on camera. Remember, practice makes perfect. Try recording privately until you feel confident enough to share.
• “I Don’t Have Time”: Content creation doesn’t have to be time-consuming. Set aside a 30-minute block to record multiple short videos in one go. Batching your content reduces the amount of time spent on setup, making video creation more efficient.
• “I’m not a pro”: You don’t need to be an expert to create compelling content. Viewers appreciate authenticity, so focus on delivering relatable, genuine videos rather than aiming for perfection. Your audience will connect with your practice more through real, unscripted moments.
Another top tip is to invest in some simple equipment, such as a phone tripod and a mini microphone as this can help you feel more comfortable and improve the quality of your videos.
Types of Videos That Work for Dental Practices
Now that you’re (hopefully) ready to create video content, let’s explore some video ideas that will resonate with your audience:
• Educational Videos: Share practical advice on topics like brushing techniques, the importance of regular check-ups, or tips for maintaining oral health. You can also dive deeper into explaining dental procedures to inform and build trust with your audience.
• Patient testimonials: If you have a patient willing to share their experience on video, seize the opportunity! Real patient stories are powerful tools for showcasing the quality of care you provide. A personal testimonial can be more persuasive than any marketing pitch.
• Before-and-after videos: Everyone loves a good transformation! Showcasing before-and-after results of cosmetic treatments like teeth whitening, straightening, or veneers visually demonstrates your expertise and the impact of your services.
• Meet the team videos: Introduce your team through short video clips. “Meet the Dentist” or “Meet the team” videos allow patients to connect with your practice on a personal level before they even walk through the door.
• Fun trending reels: Jumping on popular trends or challenges can make your content more relatable and fun. Keeping things light-hearted and engaging can help you build stronger connections with your audience.
• Promotional videos: Share updates about special offers, discounts, or promotions. A video showcasing an exclusive offer can grab attention and drive interest in your services.
Challenge Yourself!
Remember, every successful social media presence is built on consistent, imperfect steps. The goal isn’t perfection – it’s authenticity and engagement. Video content provides a unique opportunity to connect with your community, educate your patients, and show the personality of your team. Don’t let fear or uncertainty hold you back. Your first video is the first step toward expanding your practice’s online presence and reaching new patients.
“Take the leap and watch your practice shine online!”
Check out some of the Practice Plan social media channels for inspiration, and to stay in touch with what we’ve got going on both at head office and out at events and in our practices etc.
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